1953 Sightseeing with the Swayzes through Vacationland America

Today I went to a muscle car cruise, where owners of vintage street machines bring them out to show them, so in honor of those cars I'm featuring a vintage travel guide of mine.

Published in 1953 by Fram, this great bit of auto ephemera focuses on New Orleans, and is "hosted" by newscaster John Cameron Swayze - I  believe this was before he was spokesperson for Timex (It takes a licking and keeps on ticking.)

The brochure takes the reader through a nine day travel itinerary of the Swayzes through the New Orleans area, with the brochure liberally sprinkled with Fram promotions.

What a great bit of vintage Vacationland memorabilia.

By the way, if you want to see some of those muscle cars, check out my other blog, Daddy's Tiny Cars, where I kick out a collage of some great cars, some of which were from the time of this brochure.